the little gordon ramsay in all of us
Over the Thanksgiving weekend, Jordan got me hooked on the reality show “Kitchen Nightmares.” Each episode, chef Gordon Ramsay visits a struggling restaurant, pretends to be nauseated by every dish he samples, and orchestrates a complete makeover of the menu and decor. While all the episodes follow the same format and story arc, there are minor variations. Sometimes, Chef Ramsay primarily blames the owner’s lackadaisical attitude for the decline. Other times, it’s an incompetent chef. Either way, he spends most of the show berating people in dramatic, foul-mouthed tirades: “Don’t you have any self-respect?!? Don’t you take any fucking pride in your work?!? This tastes like dog vomit!!! How dare call yourself a restaurateur!!! Are you that fucking stupid?!?”
Eventually, his drill sergeant act pays off as the attitudes change. The owners, chefs and staff find renewed vigor as their patrons express their delight with the new menu and decor. Hopeful that he’s turned the place around, Gordon leaves them and exclaims (to the TV viewing audience), “What a week!”
Yes, that pretty much sums it up. So why did I find this show so mesmerizing as to devote nine or ten hours of my life to it? I wasn’t sure while I was actually absorbing it, but after a few days of reflection, I think I understand the show’s appeal. Once you’ve seen enough episodes, you know exactly what Gordon is going to say and do. And it’s always the same. It’s all about commitment to the obvious: hard work, cleanliness, attention to detail, etc. With surprisingly little imagination, you can start to hear Gordon Ramsay’s tirades in your own mind, berating you for not getting up early enough, not washing the dishes, not paying the bills as they arrive. “Are you fucking blind?!? Can’t you see your yard is ass-deep in oak leaves?!?”
In short, Gordon Ramsay can very easily become your superego personified. Obviously, obsessively tidy, neurotic workaholic perfectionists would have a different take on “Kitchen Nightmares.” But for people on the opposite end of the spectrum, the show is like a pep talk or a self-improvement book. It says, “Your problems are all of your own making, and you can solve them very simply through dedication and hard work.”
Believe it or not, some people need this kind of stimulus to get anywhere. I know this guy (I won’t say his name because I don’t want to embarrass him, but his initials are B. B.) who has an almost pathological aversion to certain tasks necessary for the smooth functioning of his personal finances and household upkeep. He doesn’t seem to understand the root of his aversion, but the effects of procrastination and avoidance clearly diminish the overall quality of his life. For someone like him, having a little Gordon Ramsay in his head is probably a step in the right direction.
Yesterday, Jordan introduced me to another show in the same vein, “Tabatha’s Salon Takeover.” Substitute cutting hair for serving food, and the shows are identical: A successful entrepreneur with dyed blond hair and a funny accent yells at struggling business owners to get their heads out of their asses and step up to the plate.
In my mind, they could be a tag team.

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